If you’ve ever felt stuck watching your bounce rate rise while your conversion numbers flatline, you’re not alone. In fact, recent studies show that the average website conversion rate hovers around just 2.35%—and for many businesses, that number feels painfully familiar. That’s where this story starts.When a mid-size B2B tech company came to us at RI Digital Research, they were grappling with underperforming content, a leaky conversion funnel, and a sales team frustrated by low-quality leads. In this post, I’ll walk you through exactly what changed when they made the switch to RI Digital Research—and how those changes translated to real results.
The Problem: Low Conversions, High Frustration
Before working with us, the client had a lot of content but very little clarity. Their blog was active, but posts lacked a clear focus keyword strategy. Traffic wasn’t the issue; they were getting about 20,000 monthly visitors. The problem was what happened next: bounce rates were hovering near 70%, and the lead-to-sale conversion rate was an unimpressive 1.9%.
As someone who’s been in the trenches of digital marketing for over a decade, I could see the red flags right away. Their audience was engaged—but not enough to stay. And definitely not enough to buy.
The Switch: Integrating RI Digital Research
When they reached out, the first thing we did was audit their content strategy. It was clear that they weren’t just missing the mark on SEO; they were missing the mark on relevance. Our approach at RI Digital Research combines behavioral data, search intent analysis, and competitor benchmarking to reshape how businesses communicate with their audience.
We rebuilt their editorial calendar around high-intent keywords—terms we knew their audience was searching for, not just what sounded good in a brainstorm. We also applied our user journey mapping tools to identify drop-off points and emotional friction in their funnel.
The Results: Real Impact in 90 Days
The shift was fast and measurable. Within three months of implementing our research-backed strategy, the client saw:
- A 38% increase in overall conversions
- A drop in bounce rate from 70% to 34%
- A 2.8x improvement in qualified leads delivered to sales
- Stronger engagement across blog content, with time-on-page increasing by 42%
The numbers speak for themselves—but the feedback from the client’s team sealed it: “This is the first time marketing and sales have actually felt aligned,” their CMO told me.
Why RI Digital Research Works
What sets RI Digital Research apart isn’t just the tools or data—it’s how we use them. We don’t believe in vanity metrics or SEO for SEO’s sake. We believe in connecting research to real-world action. That’s why our strategies focus on improving what matters most: user experience, conversion flow, and message clarity.
Clients don’t just get insights; they get a clear playbook. And more importantly, they get results.
Ready to See What’s Possible?
If you’re tired of stagnant results and want to see what a tailored, research-driven content strategy can do, let’s talk. Like this client, you might be one smart switch away from your best quarter yet.
