Market & Competitor Research Built for Your Exact GTM Strategy
Off-the-shelf industry reports give you the same macro averages your competitors are reading. We deploy specialist researchers to manually map your specific competitive landscape — identifying direct and indirect threats, reverse-engineering their positioning, and surfacing the market gaps your team needs to act on today. You review the full intelligence brief before paying a cent.
Launching a new product or defending market share? — We provide intelligence for both scales.
◆ No minimum scope · Actionable formats · Pay after deliveryStart a brief →
The Cost of Generic Intelligence
Why Off-The-Shelf Reports Fail Fast-Moving GTM Teams
Statista, Forrester, and IBISWorld give you and your competitors the exact same high-level industry averages — validated 12–18 months ago. They tell you the market is "growing at 12% CAGR." They do not tell you why the rival you lost a deal to last month just expanded into your strongest vertical, or which sub-segment they are currently ignoring. We research your exact position in the competitive landscape and deliver intelligence you can act on before the next sales cycle starts.
What You Need to Know
RI Digital Research
Statista / Forrester / IBISWorld
Research scope
Custom-built per your exact brief, competitors, and market position
Pre-written industry reports — same data sold to every buyer
Data freshness
Live, current data sourced at time of briefing
Historical averages, typically 12–18 months behind market reality
Competitor specificity
Named direct & indirect competitors identified and profiled
Generic market structure overview — no named competitor analysis
SWOT analysis
Bespoke SWOT for your specific product vs named rivals
Category-level framework — not tailored to your position
Market gap identification
Unmet sub-segment needs surfaced from live buyer signals
Broad "opportunities" section — no actionable specifics
Human interpretation
Specialist researcher synthesis — so you get insight, not just data
Raw aggregated data — you interpret and apply it yourself
Payment model
Post-delivery — review the full report before paying
Subscription or upfront purchase — pay regardless of usefulness
Strategic Intelligence
Granular Market Mapping Designed for Immediate Action
We do not deliver 100-page academic PDFs you'll file and never read. We deliver focused, tactical intelligence designed specifically to support your next sales campaign, product roadmap decision, or investor briefing — in the format your team actually uses.
Competitive Landscape
Competitive Landscape & SWOT Mapping
We map your exact competitive battlefield — direct rivals you already know, indirect threats you may be overlooking, and emerging challengers entering your space. Every named competitor receives a detailed SWOT breakdown that is specific to your product positioning, not a generic industry template.
Direct & indirect competitor identification
Pricing and positioning reverse-engineering
Bespoke SWOT matrix per named rival
Threat severity scoring for your GTM team
Opportunity Detection
Market Gap & White-Space Opportunity Detection
We find where buyers are underserved right now. By cross-referencing competitor feature sets, live customer complaints, review patterns, and market movement signals, we pinpoint the exact friction points and unmet needs your product can address in the next campaign cycle — not in six months.
Unmet customer need identification
Competitor feature gap analysis
White-space sub-segment mapping
Buyer friction signal sourcing
Disruption Intelligence
Trend & Disruption Analysis
Anticipate the market before it shifts against you. We isolate the regulatory, technological, and behavioural drivers fuelling growth — or potential disruption — in your specific sub-sector, so your product roadmap and sales strategy align with where the industry is actually heading, not where last year's report said it was going.
Technology & regulatory shift monitoring
Behavioural and buying pattern analysis
Sub-sector disruption modelling
Product roadmap alignment insights
Deliverable Formats
Executive Summary PDF
Competitor SWOT Matrix (Spreadsheet)
Market Gap Opportunity Map
Raw Data Export (your preferred format)
Once you know which segments to target, our Custom B2B List Building service builds the contact database to match — verified, ICP-scoped, and delivered with the same post-approval payment policy.
Intelligence Brief Preview
Actionable Intelligence, Not Academic Fluff
This is the format your GTM, RevOps, and executive team actually receive. Clear competitive data, decisive market gap callouts, zero filler. Every brief is tailored to your product and reviewed by your team before payment is finalised.
Competitive Intelligence Report — B2B Competitive SWOT Analysis Example
Bespoke Brief
Part A — Competitor SWOT Breakdown · Rival Alpha (Direct Threat)
Dominant SEO — ranks top 3 for all primary keywords
$12M Series B — heavy sales & marketing spend
Strong NPS (72) — high enterprise retention
▼ Weaknesses
No mid-market pricing tier — floor at $800/month
22-day average onboarding — clients cite frustration
No direct dial data — email only
↗ Opportunities for You
Target their mid-market price gap — 200–500 employee companies
Lead with fast onboarding (48hr) vs their 22-day
Offer direct dials as a differentiator in outbound pitch
⚑ Threats to Watch
Likely to launch SMB tier within 6–9 months based on job listings
Acquiring smaller data vendors — may add direct dials
Partnership with HubSpot announced Q1 — native integration
Part B — Market Gap Opportunity Table3 gaps identified from live research
Gap IdentifiedWho Is Ignoring ItBuyer SignalPriority
Mid-market pricing tier (200–500 employees)
Rivals Alpha + Gamma
G2 reviews: "too expensive for our size"
High
Fast onboarding <48 hours
All top 3 rivals
Reddit & Trustpilot complaints about setup time
High
Direct dial + email bundled
Alpha, Beta
Sales teams requesting combined datasets
Medium
Preview of a standard brief · 5 competitors profiled · 3 market gaps identified · Delivered in your preferred formatRequest a Brief →
The Process
Brief to Intelligence Report in 3–5 Business Days
Four steps from your strategic question to a complete, actionable intelligence report — no lengthy procurement process, no academic filler, no upfront payment.
1
Strategic Briefing
You tell us your product, your known competitors, your target market, and your primary strategic question — GTM launch, competitive repositioning, investor pitch, or market entry. No long forms. A conversation or a short written brief is enough to start.
2
Live Research & Mapping
Our specialist research team manually maps your competitive landscape using live professional sources, current G2/Trustpilot signals, job listing analysis, public financial data, and proprietary sourcing methods — not cached industry summaries.
3
Synthesis & SWOT Build
We cross-reference all findings to build competitor profiles, SWOT matrices, and a market gap opportunity map. Every insight is interpreted and framed around your specific product positioning — not presented as raw data for you to decode.
4
Delivery & Review
You receive a structured, actionable intelligence brief. Review the depth and accuracy of the findings. Request any adjustments. Payment is only due after you confirm the intelligence meets your brief standard — our policy since 2013.
No minimum scope. We produce focused 1-competitor deep-dives for lean founders and full 10-competitor landscape reports for enterprise strategy teams. Same process, same guarantee, same post-delivery payment policy.
100%
Bespoke Research — Built Fresh for Every Brief
We guarantee that every intelligence report is researched exclusively for your brief using live, current data. We do not recycle previous reports, repackage industry averages, or resell the same competitive analysis to multiple clients. Every competitor profile, every SWOT matrix, and every market gap identification is built from scratch for your exact brief. You review the full intelligence report before any payment is required — our policy since 2013.
100% Bespoke — Never Recycled or Resold
Live, Current Data Sources Only
Post-Delivery Payment — Review Before You Pay
GDPR & CCPA Compliant Research Methods
Unlimited Revisions Until Brief Is Met
Client Results
What Clients Say About Strategic Intelligence
1,500+ clients trust RI Digital Research with their B2B intelligence. These three speak specifically to research quality, speed, and commercial impact.
★★★★★
Fiverr Verified
"I always come back to RI Digital Research when I need high quality data research. They always deliver on time, the data is accurate, and their communication is excellent throughout the project. Highly recommend to anyone running serious outbound."
Referred 3 new clients — strategic insight that paid off
Eugene K. Owusu
Managing Partner · AMA Capital
★★★★★
Fiverr Verified
"RI made an excellent job, he understood exactly what we wanted and the list is very detailed and spot on. Every contact matched our ICP specification precisely. Price quality is completely unbeatable. Thank you!"
Intelligence shaped our Q2 campaign direction entirely
Noëllie Scherrer
Head of Sales · Mojo Boutique
★★★★★
Fiverr Verified
"RI is very responsive and easy to work with. He did a good job validating our emails and provided a detailed spreadsheet with his results. The data was accurate and clean — exactly the format we needed. If we need this service again, I would work with RI again without hesitation."
Competitor insights delivered faster than expected
Avik Roy
Co-Founder · Morph4Sys
Common Questions
Frequently Asked Questions
Answered honestly. If yours isn't here, reach out — we respond within 2 hours.
How is your research different from buying a Statista or Forrester report?
Generic platforms give you the same macro industry data your competitors are already reading — historical averages validated 12 to 18 months ago that won't tell you why your specific rival is winning deals right now. We research your exact competitive position using live professional sources, current customer signals, and specialist human analysis. The result is intelligence built exclusively for your brief — not a report resold to 10,000 other buyers.
Do I have to pay before seeing the intelligence report?
No. Consistent with our agency policy across all services, you review the complete intelligence report — including all competitor profiles, SWOT analyses, and market gap findings — before any payment is required. If the brief is not fully met, we revise it until it is. Payment only follows approval.
What is the minimum scope for a research project?
There is no minimum. We produce focused single-competitor deep-dives for lean founders preparing a pitch and full 10-competitor landscape reports for enterprise strategy teams. A common starting point for SMB clients is a 3-competitor SWOT analysis with market gap identification — enough to shape a quarter's GTM direction without unnecessary scope.
How quickly can you deliver a market research report?
Standard briefs covering 3–5 competitors with SWOT and market gap analysis are delivered within 3–5 business days of brief confirmation. More complex enterprise scopes (10+ competitors, multi-geography mapping, trend analysis) are scoped with an agreed timeline before starting. We do not rush the research quality to hit an artificial deadline.
Do you specialise in specific industries?
We use a vertical-agnostic research methodology that applies across 40+ B2B sectors, including SaaS, fintech, professional services, logistics, manufacturing, healthcare IT, and more. Our research team has active experience in all of these. The most important factor is not the industry — it is the specificity of your brief. The more precisely you describe your product, target market, and known competitors, the sharper the intelligence we can deliver.
What format is the intelligence report delivered in?
We deliver in the format your team actually uses. Standard deliverables include: an executive summary document (PDF or Word), a competitor SWOT matrix (spreadsheet), a market gap opportunity map, and a raw data export in your preferred format. For clients integrating intelligence into pitch decks or product roadmaps, we can structure deliverables to slot directly into your existing templates.
Can you research a market I am entering for the first time with no prior knowledge?
Yes — and this is one of the most common briefs we receive. Founders and product teams entering a new vertical often have no existing competitor knowledge. We conduct a comprehensive landscape scan to map the full competitive environment from scratch — identifying who the major players are, how they are positioned, where they are weak, and what buyer signals suggest the market is underserved. You receive the intelligence we build from first principles, not a recycled sector summary.
Can you do ongoing competitive monitoring rather than a one-off brief?
Yes. Several clients retain RI Digital Research for quarterly competitive refresh reports — tracking competitor pricing changes, new product launches, funding announcements, customer sentiment shifts, and emerging market threats on a regular cadence. This is particularly valuable for enterprise sales teams and product leadership who need to keep their GTM positioning current throughout the year. Scope a retainer requirement in your brief.
Start Your Brief
Request Your Custom Intelligence Brief
Tell us your product, your market, and your primary competitive question. We'll map your landscape and surface the gaps your GTM team needs to act on — with a complete intelligence brief you review before paying a cent.
No upfront payment — pay after reviewing the brief
Unlimited revisions until brief is met
3–5 business days for standard briefs
Start Your Intelligence Brief
Tell us your market in 60 seconds — we research the rest.
No upfront paymentUnlimited revisions3–5 days delivery
