If you’re still chasing cold leads that go nowhere, you’re not alone. According to LinkedIn, 80% of B2B leads never convert into sales. The problem? Most lead lists are just that—lists. At RI Digital Research, we believe you deserve more. That’s why our entire process is built to help you find decision-makers—real people with the power to say yes.
Why Finding Decision-Makers Matters
We’ve all been there: spending weeks nurturing a lead, only to find out they have zero buying power. It’s frustrating, costly, and, frankly, avoidable. When your outreach reaches actual decision-makers—think CXOs, VPs, and Directors—the odds of conversion skyrocket.
Gartner reports that the average B2B buying group involves 6 to 10 decision-makers. So, even if you’re targeting one company, you need to know who actually pulls the strings. That’s where our research-first approach comes in.
Our Verification Process: Beyond Job Titles
It’s not enough to search LinkedIn for “Director” and add them to a spreadsheet. Our team uses a rigorous human-led verification system to:
- Confirm job role and seniority
- Validate direct responsibility for purchasing or partnerships
- Cross-reference current organizational structure and reporting lines
We don’t rely solely on automation. Our analysts dive into company filings, event participation, thought leadership activity, and internal changes. This helps us find decision-makers who are not just figureheads, but active stakeholders.
Smarter Engagement = Higher Conversion Rates
When you’re speaking to someone who actually influences budget decisions, your pitch lands differently. It’s more direct, relevant, and valuable. In campaigns using our verified decision-maker data, clients have seen a 3x increase in meeting bookings and 2x higher deal closure rates.
Here’s an example: One fintech client targeting mid-market banks in Europe saw demo bookings double within a month after switching to our verified lists. The key wasn’t volume—it was precision.
A Partner in Your Go-to-Market Strategy
We don’t just drop a list in your inbox and disappear. We align with your sales and marketing teams to refine targeting criteria and refresh contact lists regularly. Whether you’re launching a product or entering a new market, we adjust our research to ensure you always find decision-makers who matter most.
You’ll always know:
- Who they are
- What they care about
- Why they’re relevant to your solution
Let’s Stop Chasing. Let’s Start Connecting.
If your pipeline is full of noise and no action, maybe it’s time to change the way you source leads. At RI Digital Research, we don’t believe in fluff. We believe in helping you connect with the right people at the right time.
