Here’s a number that should stop you cold: 27% of B2B sales reps say bad data directly causes lost deals, according to Salesforce. Now imagine paying for that bad data—over and over again. If you’re like many B2B marketers, you’ve probably budgeted tens of thousands annually for lead gen… only to see a large slice of that wasted on inaccurate, irrelevant, or outdated contacts.
This is exactly the pain point we’ve set out to solve at RI Digital Research. And here’s the good news: we never charge for bad data—ever.
How Much Are Bad Leads Costing You?
Let’s put this in perspective. Say your company spends $30,000 per quarter on lead generation. If even 20% of those leads are unusable—a conservative estimate based on industry data—you’re burning $6,000 every quarter. That’s $24,000 annually vanishing from your budget. Not only are you paying for leads that don’t convert, but your sales team wastes valuable time chasing ghosts.
When we work with clients, the difference is immediate. Because we validate every contact and ensure each meets your exact ICP criteria, you only pay for leads that are accurate and actionable. Our clients regularly tell us they’ve saved tens of thousands a year—and finally feel confident in the ROI of their lead programs.
What “No Bad Data” Actually Means
It’s not just a slogan. “No bad data” means we put every lead through a human verification process before it reaches your inbox. We check job titles, company relevance, tech stack alignment, and even recent buying signals. If a lead doesn’t meet your criteria or bounces, you don’t get charged. Simple as that.
I’ve personally overseen campaigns where a client came back with a bounce or a misaligned contact, and we immediately replaced it—no pushback, no extra cost. That’s our promise, and it’s one we take seriously.
Protecting Budgets and Building Trust
One of the biggest compliments we receive is that we act like an extension of our clients’ teams. They know we’re not just in it to hit a quota—we’re in it to make their budgets work harder. By removing charges for bad data, we ensure that every dollar you invest actually contributes to pipeline growth.
More than just improving ROI, it builds trust. Our clients aren’t just customers; they’re partners. And nothing strengthens a partnership like a shared commitment to quality and transparency.
The Real ROI of Lead Quality
When you stop paying for bad data, a few powerful things happen:
- Your cost per opportunity drops.
- Your reps spend more time selling and less time cleaning data.
- You start to see consistency in pipeline and forecasting.
It’s not magic—it’s just better lead generation. And at RI Digital Research, we’ve built our entire model around it.
Ready to Stop Paying for Bad Data?
If you’re tired of watching budget dollars disappear into low-quality leads, we should talk. Whether you’re running ABM campaigns or scaling outbound sales, our team will help you reach the right people—and only the right people.
Let’s make every lead count.
